Lamborghini Urus SE: A New Era of Hybrid Performance and Luxury
You can’t have a sports car without a hybrid system, and to be honest, it’s not a bad thing. Automobili Lamborghini proudly introduces the Urus SE, a groundbreaking hybrid plug-in Super SUV. Lamborghini’s Urus SE transforms its lineup with unmatched power and hybrid technology. With an output of 800 CV and 950 Nm of torque, the twin-turbo 4.0 V8 and electric powertrain provide unprecedented performance and eco-friendly driving with 80% lower emissions.
Unmatched Driving Dynamics of the Urus SE
This extraordinary car was unveiled during the Volkswagen Group Media Night and will premiere at Auto China Beijing 2024 on April 25 at 11 AM local time. As with any Lamborghini, this one was designed for perfection; the Urus SE offers a unique driving experience. The innovative hybrid system smoothly merges a powerful twin-turbo 4.0 V8 engine with a clever electric drivetrain to deliver remarkable performance. They generate 800 CV, allowing the Urus SE to handle varied terrains with unequaled agility and speed.
Modern electric torque vectoring is probably the most important part to the Urus SE’s driving performance. This revolutionary function optimizes torque distribution between the front and back axles based on driving circumstances. This technology improves vehicle traction and stability by continually altering torque distribution, making driving smoother and more responsive.
Design and Aerodynamics
You know Lamborghini. Like all Italian sports cars, the design is perfect. You’ll love it at first sight, but the best part is, you’ll love it during your first drive, too!
The main focus was improving aerodynamic efficiency, and that’s one of the reasons why the car boasts a freshly styled bonnet with a sleek, floating look, removing typical cut lines to improve visual flow and convey a more aggressive posture. By doing this, Lamborghini improved its aerodynamic efficiency, allowing for better air movement over the front area of the car.
The front bumper is perfectly blended in with the new hood, and the sharper lines and more prominent profile really show the vehicle’s muscularity and sportiness.
You can also expect surprises under the car, with new under-body air vents that have been installed, which are critical for controlling airflow across the undercarriage. These vents minimize turbulence and boost downforce, resulting in improved stability and handling at high speeds. The upgraded airflow management system also provides superior cooling for components, increasing the Urus SE’s performance.
The aerodynamic changes extend to the car’s rear, where a reworked diffuser and strategically positioned spoilers aid in regulating airflow, enhancing downforce, and minimizing lift while the vehicle is at speed. These components work together to give a steady and controlled driving experience, especially when approaching curves at high speeds or performing unexpected maneuvers.
Luxurious and Customizable Interiors
The Urus SE maintains Lamborghini’s ‘feel like a pilot’ attitude with a 12.3-inch touchscreen dashboard display that improves usability. New materials and customization possibilities give the car a luxury interior that matches its sporty look.
Fine leathers, alcantara, carbon fiber inlays, and polished metals are carefully selected and manufactured to produce a classy interior that complements the Urus SE’s dynamic appearance. The programmable ambient lighting system adds elegance and may be modified to fit the driver’s mood. With the Ad Personam program, you can also customize every stitch, upholstery, and interior trim.
What’s The Price of Perfection?
The 2025 Lamborghini Urus SE represents the peak of luxury and performance in both price and features. The new Urus SE should start at around $245,000. While it costs like a small apartment, you have to remember that it’s a luxury car that offers breakthrough hybrid performance and base luxury amenities that set it apart in the super SUV market.
Adding personalization and luxury trimmings to an Urus SE may cost roughly $275,000. Exclusive materials, color schemes, and interior choices are available through the Ad Personam program at this top level.
To be sure the price meets your expectations, be sure to check the gallery below and see for yourself what this amazing car has to offer!