Polestar

The European car industry finds itself in a dangerous position, one it hasn’t faced in over half a century. For decades, BMW, Mercedes, Audi, and Volkswagen defined not only the standard of luxury and engineering, but also the very idea of premium automotive quality. Yet, the tech level of European offerings now feels one to […]

Polestar has announced that production of its luxury SUV, the Polestar 3, has started in South Carolina, United States. This makes the Polestar 3 the first Polestar to be produced on two continents, providing more capacity for deliveries for one of the hottest luxury all-electric SUVs on the market today. According to the carmaker, te […]

The upcoming Polestar 3 uses Dirac Opteo Professional sound optimization solution that ensures the sound experience is consistently excellent across every seat of the vehicle If you like sharp Scandinavian design, then you definitely love Volvo. Or, in the case of fully electric-powered vehicles, their offshoot, now a standalone brand, Polestar. And for the last […]

Polestar has inaugurated its new design studio in Gothenburg, Sweden, nestled in a dense forest adjacent the brand’s global headquarters. The dedicated facility provides a specialist home for up to 120 design team members, led by Maximilian Missoni, in an environment that combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetic. Born out of […]